Education

Ph.D in Marketing | Virginia Tech (VT)

Specialize in Behavioral Research

Minor in Statistics

Dissertation: Consumer Consequences of Economic Inequality [download pdf]

MS in Marketing | Johns Hopkins University (JHU)

BA in Philosophy | Renmin University of China (RUC)

Exchange: Fu Jen Catholic University

Additional Certifications | Udacity Data Analyst & SQL Nanodegrees, IBM Data Scientist Professional Certificate, Stanford-DeepLearning.AI Machine Learning Specialization

Methods & Skills

Research Methods

  • Experimentation | A/B testing, Factorial, Repeated Measure, Quasi

  • Survey | Sampling, Measurement, Questionnaire Design, Analysis

  • Qualitative | Semi-structured interview, Protocol Analysis, Thematic Analysis, Content Analysis

  • Usability Testing

Statistical Methods

  • Correlation & Regression | OLS, GLM, Quantile; Fixed-effect, Mixed-effect

  • t-test & ANOVA & MANOVA

  • Non-parametric tests | Chi-square, Median test

Programming, Softwares & More

  • Data Collection & Manipulation | Python, SQL

  • Data Analysis | Python, R, SPSS, Stata, Dovetail

  • Visualization | Matplotlib, Seaborn, Tableau

  • Survey Tools | Qualtrics, QuestionPro

  • Participant recruitment | Mturk/Cloud Research, Qualtrics, Local

  • Ideation & Collaboration | FigJam

  • Project management | Github, Trello

Experience

Research

UX Researcher | Philly Truce X Tech Fleet | present

Conducted user research to develop a new digital platform to report juvenile conflict incidents within the Agile framework, including defining the target users, developing a participant recruitment strategy for a niche user segment, designing and carrying out the usability tests for design and content, analyzing testing data, and providing actionable insights

Behavioral Researcher | VT | 2018 - 2023

Participated in 7 mixed-method projects on diverse consumer topics (e.g., digital discrimination, panic buying, and virtual gifting), resulting in conference presentations and journal submissions

Led 3 of these projects from idea generation to final report, generating managerial and policy implications

Received Franco Nicosia Award [announcement | interview]

Reviewer | international marketing conferences | 2021 - present

Graduate Research Assistant | JHU | 2016 - 2017

Teaching-Mentorship-Outreach

Lecturer, Mentor, Seminar Speaker | VT | 2020 - 2023

Instructed 3 semesters of International Marketing, covering STP, marketing mix and strategies, branding, as well as environmental and competitive analyses.

Guided students’ capstone projects focused on GTM plans.

Outreach | Writing Assessor, Marketing Conference Session Chair

Internships & Volunteering

Researcher & Research Co-lead | Hack for LA | 2024 to present

Establishing research ops, focusing on creating standardized procedures for planning, conducting, and reporting research, to support and streamline the research activities for a longitudinal educational project

Account Executive Intern | Ogilvy | 2014 - 2015

Facilitated cross-functional teamwork among UI/UX design, Marketing, and Software Engineering teams for production launch and promotion

Project Assistant | BDA | 2015

Assisted with semi-structured in-depth interviews and price benchmarking study for due diligence